Myntra acquires InLogg to strengthen logistics capabilities

Flipkart-owned online fashion retailer Myntra last week announced Bangalore-based technology platform that boasts of specialization in end-to-end logistics solutions for the ecommerce business. The team at InLogg has already been inducted with Myntra.

MYNTRA-351x221“Myntra’s vision is to use technology to democratise fashion. With an 80 percent year on year growth, we are on a strong trajectory to achieve this. The Inlogg acqui-hire with the platform and capabilities will help us scale while delivering great customer experience in Tier II, III and IV cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future,” said Ananya Tripathi, Chief Strategy and Planning Officer, Myntra.

InLogg was founded in 2015 by a team with first-hand expertise in fulfillment, technology and business, with an aim to standardise the process of logistics in remote areas and bring in efficiency. The company claims an expansive supply chain network comprising multiple regional logistics players for pan India delivery.

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