Spectranet, India’s leading fiber internet service provider, has adopted a new brand name – Spectra. As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.
With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. Company’s new website – spectra.co – takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors. The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.
According to a company release, by providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India. Spectra’s focus is to expand its footprint and reach deeper into its markets so that it can help make life better for more people and families. Recently, Netflix ranked Spectra erstwhile Spectranet as the fastest ISP in India.