Ford-Mahindra partnership for electric vehicles

In its bid to find partners for the next gen electric vehicles, global automobile giant Ford Motor has decided to partner with Mahindra and Mahindra which has taken a lead in the segment in the domestic market with its Reva cars. On Monday, Ford and Mahindra announced a strategic alliance to counter challenges posed by fast-changing technology and global competition.

Observers believe the new alliance strongly indicates the strong intent of Ford’s new Chief Executive Jim Hackett to place the company in the front league of electric vehicles manufacturing globally as the world prepares to phase out petrol and diesel driven vehicles in the next two decades.

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