LT Foods to invest $20 million in brand promotion & expansion

LT Foods, an emerging global food company with focus on Basmati and other specialty rice, organic foods and convenience rice based products with presence in more than 65 countries, has announced an extension to their strategy for the critical European market, including UK by launching the new avatar of their leading brand “Daawat”.

The company is extensively working on expanding its geographical footprints and product portfolio in these markets and plans to invest $20 Million with increased sales from the current 5,000 tonnes to 30,000 tonnes in the branded segment over the next four years.

 Vijay Kumar Arora, Chairman, LT Foods said, “This move is in-line with the strategic intent of the Company to make “Daawat” the most trusted and favorite household name in the European region using raw material from India. We have a well devised strategy in place to achieve this target”

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