Global appliance major Whirlpool has decided to make an entry in the Indian commercial appliance market. Group’s Indian unit, Whirlpool of India, is all set to launch products like dishwasher, oven and ice maker in the country soon. The company is aiming at cornering 5% market share in the commercial appliance industry in the coming years.
“Currently, the B2B market size of kitchen equipment in India is Rs 1,900 crore and laundry equipment is Rs 5,000 crore with growth rate of 10-12%. We are foraying into the kitchen equipment market of the commercial industry initially and eying 5% market share,”Whirlpool of India managing director Sunil D’Souza said in a formal comment while adding that “with the number of restaurants, hotels, institutes, hospitals and food service businesses growing in the country, there is huge opportunity for commercial appliances in India.”