LazyPay has announced its entry into consumer durables by bringing Samsung & Croma on board for its buy now pay later offering. According to a company release, the platform has already seen a huge surge in its user base for food delivery, ticket booking and bill payments for its buy now and pays later services. On the heels of this success, it has partnered with the electronic giants to offer buy now pay later option.
Launched in April 2017, LazyPay has tied up with more than 50 merchants across food, travel, entertainment, bills payment, etc. The merchants include Swiggy, ACT, Freshmenu, PVR, Zomato, Redbus, Faasos, Samsung, Croma, Foodpanda, Box8, Jazz Cinemas, Netmeds, etc.
Commenting on this development, Jitendra Gupta, Managing Director, PayU India said, “Our aim with LazyPay has been to separate the purchase and payment experiences and provide a deferral payment facility to the consumer. In 2018 we will continue to see consumers using ‘buy now pay later’ offering for food ordering, consumer durables more so and other utilities.”