Kishore Biyani-led Future Group has become the associate sponsor with Star India for the upcoming Vivo-IPL 2018. The eleventh edition of the popular tournament will begin on April 7. Star India, the official broadcaster has the media rights for the next five seasons of the high-stake tournament.
“We are excited to partner Vivo IPL 2018 because it will be presented in five regional languages along with English to a never-before 700 million viewers through multiple screens, languages and higher interactivity,” Future Group CEO-Food Business Sadashiv Nayak has been quoted as saying in a media report.
The 11th edition has a series of associate sponsors which includes MakeMyTrip, Parle Products, Asian Paints, etc.
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