Global footwear giant, Bata has launched its first exclusive store for Power – its international sportwear brand. This first store is located at the favorite shopping hub of Noida within Great India Place Mall and will cater to the increasing demand for active lifestyle with a range of shoes, apparel, bags, and accessories.
“Designed in Canada, Power is an iconic brand world over, and building exclusive retail touch points for Power with an international retail environment is a key aspect of our growth strategy. The active lifestyle trend across India presents a big opportunity for the Power brand. The choice of India for our global launch of Power sportswear format tells of our long-lasting commitment to the Indian market,” said Alexis Nasard, Global CEO, Bata Shoe Organization, at the launch.
Launched in 1971, Power is the international sportswear brand from Bata. It is designed in Canada and sold all over the world.