The 8th edition of Myntra’s flagship End of Reason Sale (22nd-25th June), got off to a flying start, with Myntra clocking 10 crores in the first 10 minutes of the sale. 8.75 lakh items were purchased by 2.1 lakh users through VIP slots, during the 4 hour shopping window before the sale opened to the public.
In a press release, the company claimed setting a new record by registering 1.3 million sessions in the very first hour of the sale with 1.5 lakh orders. The company has over 7 lakh orders placed on Day 1 with Sports category being the top seller followed by Women’s Ethnic category.
For the first time, during the two day Price Reveal period, Myntra not only allowed shoppers to wish-list their favourite products, but also enabled them to make purchases by paying a small fee. A total of 25 million items were wishlisted during price reveal and 1.2 lakh orders placed using the early access feature.