Jabong concluded the 4th edition of its Big Brand Sale (BBS) on a high note recently with the platform receiving over two million orders during the four day sales period – 27th-30th July.
Commenting on the success of BBS, Ananth Narayanan, CEO, Myntra-Jabong said, “The 4th edition of BBS has been the biggest and most exciting ever for us. We witnessed a whopping growth of 150% yoy with over 2 lakh new customers and 5 lakh loyal Jabong customers ordering 2 million products over 4 days. For the first time ever, we recorded 1500 hundred orders per minute at peak and had over 8 lakh orders placed during the sale. We offered the largest ever catalogue to our customers with approximately 5 lakh styles which led to 25% growth in the AOV as compared to a normal day.”
This BBS, Jabong offered its customers the largest ever catalogue with approximately 5 lakh styles from 3000 premium international and Indian brands, with new styles added exclusively for the 4 day sale period. Since December, as a run up to the BBS, Jabong added 150 new brands to increase the overall brand and style portfolio available to its customers. Jabong’s fashion forward and highly engaged 1 million daily active users also got the opportunity to use an exclusive on-demand stylist service on Whatsapp to seek expert fashion advice and shopping assistance from a professional.