Super Plastronics, a brand licensee of Eastman Kodak Company, has announced its offline expansion with its retail presence in Croma, Aditya Birla More and METRO Cash & Carry stores across India. With over 150 selling points in offline space, SPPL aims to capture 4% (Online + offline) market share for its KODAK TV’s in India by 2020.
SPPL’s two-year anniversary celebrations being a Kodak brand licensee began in the month of August. Coinciding with the anniversary, the leading television manufacturer has announced its partnership with leading retail stores. SPPL is an online sales partner with Flipkart. Speaking about the strategy to expand its offline reach, Avneet Singh Marwah, CEO, Super Plastronics said, “ We are launching KODAK TV’s in three major LFRs in India; Croma, METRO Cash & Carry and Aditya Birla More. KODAK TV’s are now available in over 14000 pin codes across India and we have service centres in all these locations to ensure service excellence across all of our products.”