The Trade Promotion Council of India (TPCI) led a75-member Indian delegation in the recently held 87th Izmir International Trade Show in Turkey. The delegation had several B2B meetings and business tie-ups with members of the Turkish business community. India was the Focus Country in the trade show with a standalone pavilion named ‘Source India’. The India Pavilion was a multi-product pavilion, including companies displaying products like ceramics, cereals and mechanical appliances.
The ‘Source India’ Pavilion was inaugurated by Sanjay Bhattacharyya, India’s Ambassador to Ankara, Turkey. A business collaboration has been worked out by TPCI and BIM, a Turkish supermarket chain, having 6500 stores in Turkey, 600 in Morocco and 400 in Egypt. BIM is looking to open a store in India as well. Another similar partnership agreement has been worked out with MIGROS, owners of Ram stores, a prominent brand in Kazakhstan and Macedonia.