New consumer campaigns push Bata sales

Country’s leading footwear retailer, Bata India has reported Rs. 6,731 million in net sales for its second quarter ended September 30, 2018. The 15% growth came on the back of the successful new brand campaign ‘Be Surprised’ featuring Kriti Sanon, the stylish Bollywood actor and youth icon as the new face for Bata’s fashion forward women’s range and over 100 new styles.

We have built up growth momentum in Q2 with portfolio refresh across categories, and we hope to continue it as we get into the peak festival season. Our strategy of using youth icons to push our key categories has yielded positive results. Continuing our commitment to provide a world-class shopping experience to our customers, we are expanding the footprint of the ‘Red Angela’ stores, which are driving additional footfalls as well as improving the brand saliency,” said Sandeep Kataria, Chief Executive Officer, Bata India.

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