Renowned Italian small home appliances maker De’Longhi has forged a strategic alliance with CK Birla group company, Orient Electric to promote the sale of key products in the Indian market under the marquee brands of – De’Longhi, Kenwood and Braun. Orient will have the exclusive rights of sales and marketing of De’Longhi products.
Rakesh Khanna, MD & CEO, Orient Electric commented, “De’Longhi Group is known for its quality, innovation and design and with our strength of distribution, marketing and service, we are confident that our association will unlock many opportunities for both the companies.”
The De’Longhi Group brand portfolios – Braun, De’Longhi & Kenwood – include nearly every category of small household appliance in coffee preparation, food preparation and cooking, cleaning and ironing and home comfort. The Group is launching the No.1 Espresso Machine under the De’Longhi brand and the No.1 in Europe – Kitchen machine and food processors under the Kenwood brand.