For quite long, India Post’s entry in the fast growing e-commerce business in the country has been an intensely debated issue. Considering its unbeatable reach across the length and breadth of the country, analysts have pointed out that e-commerce could be a robust vertical for the public sector giant. Putting all speculations to rest, last week Minister of State for Communications (lndependent Charge), Manoj Sinha launched the e-Commerce Portal of the Department of Posts (DoP).
The Portal will provide an e-Market place to sellers especially to rural artisans / self-help groups / women entrepreneurs / State and Central PSUs / Autonomous Bodies etc. to sell their products to buyers across the Country. The small and local sellers, who have been left behind in e-Commerce space will now, by leveraging the vast physical and lT network of DoP, be able to maximize their reach and retailing power. The buyers can access the products of their choice displayed by sellers on the portal and place online orders by making digital payments. The products will be shipped through Speed Post.