Apex industry body for exporters, the Federation of Indian Export Organisations (FIEO) and global e-commerce major eBay have joined hands to promote retail exports via eCommerce from India.
The strategic tie-up, inked last week, is meant to stimulate the growth of Indian retail exporters by helping them sell online to eBay’s 179 million buyers worldwide and share knowledge of retail export trends. Dr Ajay Sahai, Director General & CEO, FIEO advised the exporters to take to aggressive marketing strategies and identify and adopt additional export sales channels like ecommerce to take on the growing difficult global market conditions and leveraging risks through diversification. He said “We have been focusing on diversification of product baskets and markets. We now need to identify and adopt additional export sales channel like eCommerce to reach out to the customer directly thereby reducing the cost of products to the end users.”
Indian retail exporters & MSMEs stand to benefit from this collaboration from awareness workshops to be carried out across India to educate them about export policies, international trading and eCommerce best practices for overseas trade which will include: