To address the increasingly felt, safety related concerns of women, brand Idea has designed a unique mobile based solution, Idea Sakhi. It is a free of cost service available to all women customers using either prepaid or postpaid services of Idea, across the country. Accessible on both smartphones and basic feature phones, Idea Sakhi offers three extremely useful features – Emergency Alerts, Emergency Balance, and Private Number Recharge.
Launched during the International Women Week, this service has already been made available to women customers of Idea across AP & Telangana, Assam & North East, TN incl. Chennai, Kerala, Gujarat, J&K, Maharashtra & Goa, MP & Chhattisgarh and Delhi. It will be extended to all 22 circles within this month.
Launching the Idea Sakhi service, Avneesh Khosla, Operations Director – Marketing, Vodafone Idea said, “With almost half of our population being women, and 59% of them using a mobile phone, we are in a unique position to extend the benefits of technology for their safety and security. With Idea Sakhi, we are taking forward our long-term commitment of driving inclusion and deploying technology to serve a social purpose.”