In terms of fresh funding support, 2018 saw an influx of over $7 billion from PEs and Venture Capital firms to e-commerce and internet consumer companies in India and a substantial portion of this will be used for supplychain improvement. A recently released report by EY titled ‘E-commerce and Consumer Internet Sector India Trendbook 2019’ underlined that majority of the funding will be used for building supply chain, expanding new verticals and also for consolidation and acquisition.
In a cumulative sense, companies like OYO, Swiggy, PayTm Mall, Zomato, Udaan, PolicyBazaar and CureFit have raised nearly $ 4 billion in 2018.
“The Indian e-commerce and consumer internet sector has seen significant inflow of capital in 2018, making India one of the most exciting destinations to invest in across the globe,” said Ankur Pahwa, Partner and National Leader E-Commerce and Consumer Internet, EY India. The report further projects adoption of advanced technologies including artificial intelligence (AI), blockchain, Internet of Things (IoT) by the funded companies which will give a cutting edge to their delivery models.