Coffee board initiates blockchain based marketplace

Commerce Secretary, Dr.AnupWadhawan, launched blockchain based coffee e-marketplace last week which would tend to integrate the farmers with markets in a transparent manner. The e-marketplace has been initiated on a pilot basis with the prime objective of reducing the number of layers between coffee growers and buyers and help farmers realize better price for their produce.

The initiative is expected to help in creating a brand image for Indian Coffee through traceability in reducing growers dependency on intermediaries by having a direct access to buyers for a fair price for their produce, in finding right coffee suppliers for exporters and within the stipulated time to meet the growing demands and in building a better trust and long term relationship due to increased visibility towards the traceability and transparency of the produce. Coffee Board is collaborating with Eka Plus, one of the global leaders in Digital Commodity Management platforms for Agriculture for development of Blockchain based marketplace application.

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