Zorambo, the emerging Caftaurant chain was formally launched through its first premium outlet at Central Plaza, Golf Course Road, Gurugram last week. The company is reportedly pursuing an aggressive growth plan, which will see an expansion scaling to 200 outlets in India, UK, Ireland, Germany and Singapore over the next 48 months and plans to hit the 5000 mark by end of 2030 via distribution led model.
Zorambo is aiming at consumers who want to discover Indian street food gastronomy with a twist of fusion in the convenience of a curated experience which current cafes and restaurants are limited to deliver. The Caftaurant concept addresses some of the legacy painpoints like lack of Indian fusion food options at cafes and sufficient beverage options at restaurants. Zorambo will offer premium experience yet pocket-friendly and lip-smacking Indian fusion food options that will appeal to the affluent masses with sufficient food and beverage options to substitute a coffee house and a restaurant.