ITC’s Foods Division has launched the country’s first premium fruit beverages in Aseptic PET bottles with no added preservatives for its B Natural offerings. B Natural’s entire range is “not made from imported concentrates” but with Indian fruits sourced only from Indian farmers.
The launch range will comprise of three variants which cater to the Indian consumer palette – Himalayan Mixed Fruit, Ratnagiri Alphonso and Dakshin Pink Guava which are made with fruits that are procured from the pristine orchards of Himalayas, Ratnagiri and Dakshin Karnataka. The range will be available across major Modern Trade and General Trade stores across the country. Speaking at the launch, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited said, “This product range is unique and unlike any of the offerings currently available in the packaged fruit beverages aisle. With consumers becoming more health aware they want to know what goes inside packaged products. In line with B Natural’s ethos we are launching today a range of fruit beverages made from the best of Premium Indian Fruits, packaged using the most modern and safe beverage technology of aseptic PET which ensures that the beverage is made without any preservatives.”