B2BAdda.com, India’s first hybrid e-distribution platform, has announced a strategic marketing move in collaboration with MOS, a retail tech platform focused on empowering the unorganised retailers of India. The objective of this association is to increase the penetration of Detel’s range of feature phones, Smart accessories and TVs, and percolate them down to Tier – 4,5 and 6 cities by reinforcing Detel’s mission of #connecting40croreindians.
With this exclusive partnership, Detel targets one of the well acknowledged player with a strong network of 60,000 mom and pop stores spread throughout the nooks and corners of the country to expand the retail horizon of Detel products. In turn, the brand converts over 100 agents / sales executives of MOS as entrepreneurs under B2BAdda.com’s Entrepreneur Programme.
Commenting on the development, Yogesh Bhatia, Founder, B2BAdda.com says, “We aim at building B2BAdda.com as the most reliable distribution platform for brands across categories. It’s quite imperative for brands to build real-time connect with the end-customers in order to make a place in their life. We strive hard to make each and every brand associated with us to build desired brand-equity by significantly expanding sales, reach and brand footprint with the most effective Sales channel”