HDFC, Mastercard to support ‘Digi Vyapari’ initiative

HDFC Bank , Mastercard & Common Service Centres of Ministry of Electronics have come together to partner with traders body CAIT to accelerate digital payment adoption through 5 Lakh Common Service Centers amongst 70 Million traders in India.

This first-of-its kind grassroots initiative named as ” Digi Vyapari-Safal Vyapari is expected to transform the rural and urban economy and benefit small merchants and traders even in the remotest places.

CAIT Secretary General Praveen Khandelwal informed that the association will make live showroom of traders on e commerce portal which will have integrated facilities of digital payments, logistics and live chat. With the right balance of physical and digital infrastructure through collaboration with Mastercard and HDFC, there will be further thrust to the digitization of MSMEs, especially in terms of availability of capitaland incentivising digital payments.”

Speaking on this partnership, Smita Bhagat, Head – Government & Institutional Business and e-Commerce, HDFC Bank said, “We are proud to partner in this initiative that will make a big difference in the lives of small traders and merchants by ensuring that they have easy access to the business finance and banking resources. It also ties in well with our ongoing social programmes which straddle financial literacy, financial inclusion and income-generating skilling at the bottom of the pyramid.”

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