India’s largest steel producer, Tata Steel, has launched its steel retail store ‘steeljunction’ in a new avatar with an aim to create new paradigms in steel retailing for the ‘B2C’ consumers. This unique outlet will provide a ‘one stop destination’ for consumers intending to go ‘steel shopping’.
Inaugurated by Tata Steel CEO & MD T. V. Narendran recently, the store will showcase steel products catering to four consumer segments – Home Décor & Gifting, Home Building, Home Making and Tools & Implements. Located in a premium Kolkata area, this 6,000-sq. ft. store promises to offer a unique steel shopping experience, better quality products, greater time and money value to customers through a comprehensive product range, services and in-store facilities.
While the steeljunction store will promote the look and feel of products, customer can easily book these products online through the Company’s E-selling platform ‘Aashiyana’, that clocked a business of over Rs 100 crore within one year of its launch. T. V. Narendran, CEO & MD, Tata Steel, said, “steeljunction is integral to our strategic focus on the retail segment. It is aimed at providing a differentiated steel purchase experience to discerning customers. Steel is the most sustainable metal with diverse applications. This initiative will give a fillip to consumption of steel as products will be made available from more accessible locations.”