Tupperware adds e-tail, outlets to expand its reach in India

Tupperware® synonymous with kitchenware, homeware and culinary solutions, has nnounced rolling out a multi-channel strategy effective August 2019 in India adding e-tailing and physical outlets to its direct sales portfolio. India is the first country where Tupperware has taken the online route while it has been operating physical outlets in countries like China and Brazil for quite sometime.


As a direct selling brand, Tupperware has been a leading role model in India and has built a family of 70,000 strong consultants and distributors. Speaking about the business transformation, Deepak Chhabra, Managing Director, Tupperware India, said, “Our direct selling model has been a great success, but in today’s digital world, our marketing approach needs to evolve with the changing market dynamics. We want to expand our market coverage to reach new customers and bolster our share of market.”

On the e-com front, all products will be available on the official brand portal, and will be listed on leading marketplaces like Amazon and Flipkart via Tupperware Authorised Sellers. With a target to reach 35 million households, Tupperware plans to open over 30 outlets within the current year. Initial locations include – Delhi, Mumbai, Bangalore, Hyderabad, Surat, Ahmedabad and Pune. Tupperware outlets will be exclusive brand stores where customers can directly view, experience and purchase the large and delightful range of Tupperware products.

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