FMCG 2025 highlights the need for increased opportunity

FMCG 2025, was hosted by global supply chain decision-making platform, Locus recently in Mumbai. The event saw participation from supply chain bigwigs of leading FMCG players like Unilever, Dabur, Tata Starquik, Godrej Consumer Products, PepsiCo India, Nestle, Mondelez, VLCC Personal Care and eminent professors. The event was an opportunity for industry stalwarts to discuss strategies, innovation, and revolutionary technologies in the FMCG supply chain with an industry outlook for 2025.

Nishith Aggarwal, Director of Customer Development, Route to Market South Asia, Unilever, said, “Omnichannel has promising opportunities in E-commerce given the seemingly viable economics of the model. From the FMCG distribution perspective, while the efficiency of operations has always been intrinsic to model, the key differentiator among players is how effective you are.” K. Radhakrishna, Co-Founder at Tata Starquik, added, “FMCG companies have innovated in distribution channels that has worked fairly well. What e-commerce has done is empowered the customer, an unparalleled feat.”

Krishna Khandelwal, Chief Business Officer, Locus, said, “E-commerce has instilled a sense of fear of missing out in the FMCG fraternity, and all the increased action is helping the ecosystem grow.”

Key topics covered were ‘How E-commerce is Disrupting the Consumer Market Space’ focusing on the rise of e-commerce, which has raised questions on the existing operating model of FMCG companies. E-commerce companies have radically shortened the delivery cycle, and even though they are currently about 10% of the market, the growth rate of 24.8% signifies the disruption created in the industry.

 

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