WomanPreneurs: Being Bold in Business & Marketing

Whisskers Marketing, one of the leading 360 degree digital marketing agencies found by two Ex-Googlers & sisters, held a session on “Digital Marketing” at Welcom Hotel Sheraton in Saket, New Delhi recently. The session was part of TiE Delhi NCR Delhi chapter on Women Entrepreneurship 2019: New Horizons. The conference saw leading women entrepreneurs, industry leaders, aspiring innovators and other key stakeholders of the Indian start-up ecosystem.

Traditionally, the space of entrepreneurship and professionalism is male-dominated. The challenges due to societal behaviour, gender discrimination and unequal representation have discouraged powerful and aspiring women from establishing themselves. This is changing but has a long journey ahead. The topics covered during the session  are , need for entrepreneurs to be bold when doing sales and marketing for their business, and often women held back in that space. MSMEs with focus on bringing gender equality in this space, marketing your business, making it stand out in all the noise.

 

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