Mercedes celebrates 25 years in India

Mercedes-Benz, India’s largest luxury car manufacturer, rolled into New Delhi with its ‘Luxe Drive Live 2019’ recently.

An exclusive luxury experience built on adrenaline, gourmet and music, the event, now in its fifth year, gave current and potential owners a unique taste of the Mercedes-Benz lifestyle.

This included an exclusive opportunity to test drive an impressive range of Mercedes-Benz cars, enjoy live musical performances with MTV and the chance to sample gourmet cuisine courtesy celebrity chef Ranveer Brar.

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “Delhi is one of the most important markets of Mercedes-Benz in India. It is one of the highest contributors of Mercedes-Benz sales in India. Mercedes-Benz has always believed in the growth story of India and we have been strengthening the brand presence through customer engagement activities. As we celebrate 25 years in India with our brand motto ‘Best Never Rest’, we bring a lot of excitement to our unique experiential programme, Luxe Drive Live 2019. As part of the celebrations, 25 special attendees will have an opportunity to win Mercedes-Benz merchandise in a special contest at the venue. The fifth edition of Luxe Drive Live in India, with Adrenaline, Gourmet and Music as the key pillars, will help us strengthen our brand reach and provide our customers with an immersive experience.”

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