Snapdeal reports tremendous jump in lower-priced gadget sales


Domestic e-commerce major Snapdeal has reported tremendous jump in lower-priced gadget sales in the last one year.

“The selection of innovative and compact products priced below Rs 3000 has grown more than four times in the last 12 months alone. In order to help users understand the features of such products, Snapdeal is adding hundreds of product videos to such listings,” the company maintained in a recent release.

The products in the category which are reporting brisk business includes compact LCD Writing Tabs (priced below Rs 500), Neck Fans for exercising (Rs 999), Compact Irons (Rs 600) and mini room air purifiers (Rs 1200 onwards). For the kitchen, products like 12-in -1 choppers (Rs 450), Mini-Geysers (Rs 1500) etc are popular choices. A feature phone with a built-in 8000 mAH power bank is a high selling item for those using multiple phones.

According to Snapdeal, “the value-conscious buyers are very savvy about their requirements – they focus primarily on the functional aspects of their purchase and are less inclined to pay brand premiums where they don’t see the additional value.”

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