Snapdeal concluded its first Diwali sale of 2019 with record orders received, showing a massive growth of 52% over last Diwali volumes. According to a company release, the growth of e-commerce via increased adoption was also evident from the sharp increase in first time users on the platform – which more than doubled from the last Diwali season. The platform has claimed receiving nine out of every ten orders from non-metro towns across India.
Cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla & Guwahati emerged as the new e-commerce hotspots of India, with orders surging at least four-fold over the previous year. Over 120 cities and towns across the country registered at least 2X volumes compared to last Diwali sales. These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Haridwar (North India), Hazaribagh, Raniganj & Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India)
“This festive season, we are witnessing the early phase of India’s rich and vibrant bazaars exploring the online opportunity. 100% of the sellers on Snapdeal are independent, third-party sellers and hence the growing volumes on our marketplace translate directly into greater opportunities for India’s small and medium businesses. It is a matter of great pride for us to help build an enabling and inclusive Indian e-commerce ecosystem,” Kunal Bahl, CEO & Co-founder, Snapdeal, commented.