Snapdeal, after the recent conclusion of round two of its festive sales this month, has claimed witnessing a 50% growth over last year. In a press statement, the platform maintained that its strong Bharat-focus this year is paying it rich dividends.
“For Snapdeal, the strong performance this Diwali continues, with orders consistently at more than 1.5 times that of last Diwali. Nearly 90% of the orders received on the marketplace so far were from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla, Guwahati, Roorkee, Hazaribagh, Khammam, Tezpur etc.The first time users surged across cities like Nashik, Surat, Chandigarh, Panaji and Guwahati and the overall growth in first time users was 2.3 times YoY,” it said in the statement.
An interesting trend that emerged this year is of buyers from metro hubs like Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, Ahmedabad and Kolkata using Snapdeal to send Diwali gifts for their families back home in Uttar Pradesh, Uttarakhand, Bihar, Odisha, West Bengal, and Himachal Pradesh. These gifts were sent to small towns like Khalgaon & Sangrampur in Bihar, Tato in Odisha, Rampur in Himachal Pradesh etc, the statement added.