In order to boost consumption of the beverage in the country, the Tea Board of India is considering the use of blockchain to implement complete traceability of tea right from the plantation stage till the time it is sold to the buyer, reports Business Standard.
This will not only help eliminate adulteration of Indian tea and improve consumers’ experience, but will also help preserve the identity of Indian tea. An improved experience with tea is expected to boost consumption as well.
The Tea Board has floated an expression of interest for designing, developing and commissioning end-to-end technology to ensure traceability of the entire value chain of tea trade.
While the consultancy firm to be selected via tender will study the existing available technologies in the industry, it will also propose a combination of latest and emerging technologies, preferably blockchain technology, and mobile applications for integrating the existing systems which shall convert the standalone applications into a ring-fenced electronic environment.
This, in turn, will capture all the details of supply chain from procurement of raw materials by the manufacturers to the disposal of made teas to the primary buyers through auction. This integration will help end consumers trace Indian origin teas by digitisation of the marketing channel and bring the Indian tea industry into the mainstream of digital economy.
To read complete report, please visit: https://www.indoasiancommodities.com/2019/10/30/tea-board-of-india-mulls-using-blockchain-to-free-indian-tea-from-adulteration/