With an intent to take its women empowerment initiative to the next level, Tata Power in collaboration with TPDDL recently launched its first Dhaaga store in Delhi. This Dhaaga store provides women artisans a platform to showcase their talent and secure their future.
This store will have a special display and selling unit of handicrafts such as jute bags, soft toys, apparels, bangles, paper cups etc. made by the SHGs and Dhaaga women. The earnings from the sales at this unit will be directed towards these women, propelling them on the path of self-reliance and financial independence.
In 2017, Dhaaga Store initiative had started with 15 women in Kamshet village of Pune district where a self-help group (SHG) and a modern garment-making unit was established. Today, Dhaaga has movement expanded to cover 16 locations across Maharashtra, Gujarat, Jharkhand, Tamil Nadu and Odisha. In 2018–19, about 1,050 women managing an order value of Rs 37 lakh were a part of this programme.