Honda to introduce new exclusive premium motorcycle models

Six months after establishing its new premium big bike business vertical, Honda Motorcycle & Scooter India recently shared the overview of its next exciting and aggressive growth plans for fun biking enthusiasts in India.

Elaborating on Honda’s fun biking focus, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India said, “Globally Honda has a strong legacy of fun riding – be it for fun urban riding, super-sport racing, luxurious touring or even off-roading. Starting April’19, Honda spearheaded its new premium bike business identity under Silver Wing-Mark. Honda will unleash Phase II of its premium business vertical in the new BS-VI era. Customers can expect double the fun with 13 iconic global models including 5 brand new models. This will be supported by exclusive  network for sales and service in 75 cities.”

Honda recently unveiled its 2020 European line up at EICMA 2019 with 3 of the total products launched in Europe slated to soon come to India.

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