IFFCO Kisan plans to strengthen Swarnhar brand with new additions

Iffco Kisan, a subsidiary of fertilizer major Iffco, is all set to expand the ambit of its Swarnhar brand of food products in the near run. The company which primarily provides advisory services to the farming sector reaching out to over 4.5 million farmers daily has recently initiated Swarnhar brand offering spices products. While the launch of spices has been on a low key basis, speaking to indoasiancommodites Sandeep Malhotra, MD of the company said Iffco Kisan is gearing up to add more products to its portfolio in the next one year.

“ After spices, we will be introducing pulses, wheat or even rice products in the coming months. The idea is to have a much broader offering portfolio over the next one year, ” he said while adding company’s direct linkage with a large volume of farmers across the country will be the critical differentiator in its larger FMCG play.

“ For our consumer offerings, we are sourcing commodities directly from dedicated Farmer Producer Organisations (FPOs) or farmers in different geographical clusters. And we are setting up processing centers to prepare the final product. We will be consistently increasing the back-end capacity as we expand the scale,” Malhotra added.

To read complete report,please visit: https://www.indoasiancommodities.com/2019/11/07/iffco-kisan-plans-to-strengthen-swarnhar-brand-with-new-additions/

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