Snapdeal, India’s third-largest online marketplace, has reported significant expansion in its reach in 2019 by adding another 3500 pin codes to its logistics network. It now serves more than 26,000 pin codes across all 28 states and 9 Union Territories. After this expansion, Snapdeal covers all the metros, Tier 1 & 2 cities and most of Tier 3 and 4 towns of India, the company said in a statement.
Snapdeal has expanded its network to cover small towns in key markets like Uttar Pradesh, Maharashtra, West Bengal, Karnataka, Gujarat, Rajasthan, Kerala, Tamil Nadu, Madhya Pradesh, etc. It now also covers more pin codes in lower density markets like Uttarakhand, Sikkim, Arunachal Pradesh, Goa, Nagaland, etc.
With this, users in towns like Pauri (Uttarakhand), Rajsamand (Rajasthan), Damoh (Madhya Pradesh), Adoor (Kerala), Dhubri (Assam), Kudal (Maharashtra) will also now be able to order on Snapdeal.
This expansion of the network follows Snapdeal’s rapid gains in the non-metro segment, with almost 90% of its orders coming from customers living outside the metro cities. According to a Snapdeal spokesperson, “the network expansion is a logical next step of our leadership in Bharat-focused e-commerce. This growth in our reach reflects the vast potential of value-focused e-commerce in our country and we plan to add more areas to our network in 2020.”