Food Logistics: Ensuring Delightful Deliveries All The Way


  • Kushal Nahata, CEO, FarEye

Winter is here and it is ringing Christmas bells everywhere. By New Year’s Eve, we would be completely soaked in the festive mood and all we would want is to stay in our cozy homes with delicious food being delivered to our doorstep to pamper our taste buds. It is at this time of the year when all we want is comfort. Well, we can achieve that, thanks to on-demand food delivery apps.

The combination of having restaurant-quality food at the comfort of home is a major driver fuelling the sudden demand for food delivery and this has given rise to various food delivery apps. At the other end of the spectrum, delivering food on time and keeping quality intact demands a lot of effort and calculations. This is where a logistics-tech platform takes up the job and eases pressure on food delivery applications.

Why do food companies need a logistics partner?

We know businesses are all for delivering awesome customer experiences, but having said that they also need to run their business and generate profits. Then how do restaurants keep customers happy and stay profitable? How do they cater to a large customer base and scale operations cost-effectively? How do they keep delivery executives engaged and productive? The answer lies in investing in advanced restaurant delivery management software.

Technology partners help food delivery businesses to win over customers and ensure profitability. These partners offer innovative tools such as Gamification to boost the engagement of delivery executives. They also help evaluate delivery activities such as the percentage of successful deliveries, deliveries that were late, the number of orders completed and other such parameters. These Key Performance Indicators (KPIs) can be automatically synced with incentive programs. Hence, resulting in significant improvement in employee engagement and productivity.


How does a logistics-tech platform help in faster deliveries?
Time is money, especially for food delivery companies. For instance, people prefer to order pizzas from Domino’s directly instead of surfing through a food app for options since they know their order will be delivered in 30 minutes. A Domino’s effect? Online food delivery platform Zomato recently introduced the ‘On-time or Free’ feature for its customers. But unlike Domino’s, which has had the ’30 minutes or free’ offer for years, Zomato has not specified any particular time period for the food delivery as of now.
Often, restaurants find it difficult to meet delivery demands during peak holiday seasons and end up losing business. Question is how do they scale and ensure that the cost of scaling is low? With logistics software, companies can leverage real-time dynamic routing to shrink delivery turnaround time (TAT).

Restaurants can empower delivery executives to reach a customer’s location on time by constantly optimizing routes. Such software can optimize the overall performance of a delivery fleet by addressing constraints like no-entry time windows, empty miles cost, running and waiting costs, etc.

Faster delivery also means cost saving

Faster delivery means shorter TAT which translates into more orders for the company. A modern food delivery software improves a company’s ability to scale delivery processes and save costs. Based on driver proximity and the number of deliveries on a given route it can automatically assign tasks to delivery executives.

To scale during peak business hours, modern logistics software can intelligently outsource delivery tasks to third-party logistics providers based on the cost incurred on outsourcing the task. Food delivery software also empowers restaurants to plan multiple deliveries on a single route again reducing the cost incurred per delivery.

Better customer experience

An advanced food delivery software empowers businesses to share delivery details like preparation time and arrival with customers. It can send customers real-time updates on the status of an order and keep the customers engaged until they receive the order.

After consuming the food, customers can quickly rate their delivery experience, quality of food and even register complaints on the fly. Businesses can then use this information to personalize delivery and generate appropriate recommendations the next time they order food.

Advanced logistics and delivery management platforms are helping restaurants to optimize delivery processes, reduce delivery costs and provide delightful delivery experiences to customers – a win-win for everyone!


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