Bajaj Auto celebrates 18th anniversary of its iconic brand Pulsar with the launch of a 360° integrated campaign.
Launched in Oct 2001, Pulsar has successfully completed 18 years of thrilling India & world alike. This marks a significant milestone in Pulsar’s journey which has remained a market leader since inception. It is a momentous occasion not just for Bajaj and the Indian motorcycle industry but a proud moment for India: a product designed and developed in India is a bestseller and world-beater. Since its launch in 2001, 1.2+ CR units of Bajaj Pulsars have been sold globally in 65+ countries.
The Pulsar range now extends all the way from 125cc to 220cc. The brand currently commands a market share of 40% in the sports motorcycle segment in India.
Commenting on the occasion Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. At the time of launch Pulsar created a new segment called ‘Sports Biking’ in Indian motorcycling and redefined riding for the youth, a testimony to the company’s engineering prowess and vision of keeping the brand relevant with changing times.”