Snapdeal has set the target of adding another 5000 manufacturer-sellers on its platform this year. It expects most of these manufacturers to join from India’s production hubs like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, Rajkot etc. Through these additions, Snapdeal expects to deepen its selection for kitchen utensils, leather products, toys, bedsheets & blankets and ladies fashion (kurtis, sarees, hosiery garments & knitwear).
According to a Snapdeal Spokesperson, “E-commerce has immense potential to stimulate economic growth by increasing efficiency and improving access. By taking specific measures to link domestic demand with domestic production, we aim to maximise the benefits of e-commerce for small & medium businesses and for the consumers.”
“While the first phase of e-commerce sales in India was led by traders and distributors who worked closely with brands, now the share and role of manufacturers in online sales is growing faster”, Snapdeal added.
In order to boost business for sellers, Snapdeal has executed a variety of initiatives in the last 12 months. These include providing analytical inputs regarding consumer preferences, demand projections at multiple price points and competitive landscape analysis to help sellers plan their sales strategy.
Over the last two years, Snapdeal has added 60,000+ new sellers, who have added over 50 Million new listings which has helped build a deep assortment of products relevant for value-savvy buyers.