Making women independent & safe riders, Honda Motorcycle & Scooter, celebrated International Women’s Day across India under its special road safety #SafeRiderSmartRider program.
Aligned with the global theme of this year’s international Women’s Day i.e. #IamGenerationEquality, Honda 2wheelers India brought together women of every age, ethnicity, race and religion and empowered them with the freedom of mobility.
Aiming to build more independent and safe two-wheeler riders on road, Honda conducted exclusive female-oriented road safety #SafeRiderSmartRider program under two-fold approach. The celebrations were held at Honda’s 14 traffic training parks which saw activation participation of over 1,000 females. Parallely, Honda took forward the celebrations at educational institutions in 8 cities (Yamunanagar, Bhopal, Angul, Jagdalpur, Madurai, Belgaum, Palgarh & Alipurduar) where more than 6,000 young women celebrated the spirit of womanhood with Honda.