After supplying a substantial volume of khadi face masks in the domestic market, the Khadi and Village Industries Commission (KVIC) is all set to take the product to the leading international markets. This follows the lifting of restrictions by the Ministry of Commerce and Industries on export of non-medical/ non-surgical masks of all types via a notification issued on May 16, by the Directorate General of Foreign Trade (DGFT).
According to a formal release on the behalf of the KVIC, the organisation has supplied more than 6 lakh masks during lockdown period to leading government institutions and has also distributed over 7.5 lakh Khadi masks to the District Authorities across the country.
The KVIC plans to supply khadi face masks in countries like Dubai, USA, Mauritius and several European and Middle East countries where Khadi’s popularity has significantly grown over the last few years. KVIC plans to sell Khadi masks in these countries through the Indian embassies, the release said.
“The popularity of Khadi fabric and other Khadi products has grown significantly across the globe in recent years after the appeal by the Prime Minister. The export of Khadi masks will lead to spike in production and ultimately create large scale employment opportunity for artisans in India,” KVIC Chairman, Vinai Kumar Saxena commented while adding that these masks prepared from Double Twisted khadi fabric not only meet the quality and scale of demand but are cost effective, breathable, washable, reusable and bio-degradable.
(Pix sourced from KVIC chairman twitter account)