Covid-19 crisis may have made a sweeping devastating impact on different economic sectors. But ironically, it has also given a big-ticket push to the sales of some consumer product categories.
Snapdeal, India’s leading value-focused e-commerce platform, has reported a 25% jump over last year in the sale of kitchen items in the last two months since the lockdown was announced on March 25, 2020. With work from home becoming the new short term normal, users in metro cities are buying more of effort-saving kitchen devices like roti makers, electric rice cookers, dough makers, vegetable choppers, air fryers, yoghurt makers, appam makers, coffee makers etc.
Other popular items in the kitchen category are fruit cutters like apple cutter, coconut scraper, pineapple grater, and lemon spray etc.
There has also been a surge of 50% in the sale of baking items such as baking trays, cookie cutters, brushes, silicon spatula, and cupcake trays as more of our shoppers try their hands on more exotic cooking. Most of this demand is from tier 2 and tier 3 markets.