E-commerce platform Snapdeal, which is trying to make inroads in regional pockets, has announced establishing a call centre in Shimla, Himachal Pradesh, to handle the growing volume of customer care traffic from customers across India. The centre is also expected to cater to the higher call volumes during the festive season later in the year.
“Establishing this facility in Shimla is consistent with Snapdeal’s approach to further deepen its connect with Bharat. More than 85% of Snapdeal’s users come from non-metro cities. A very large part of its sellers is also based in smaller cities across the country including in Ambala, Salem, Tirupur, Guwahati, Kanpur, Panipat, Coimbatore, Jodhpur and many more,” a company release said.
Other such facilities for Snapdeal are located in NCR Delhi and in the Greater Mumbai region. The center in Shimla runs on a third-party partnership with a process management company based in Himachal Pradesh.
In the last three months, Snapdeal has claimed witnessing a V-shaped recovery in its business. Its shipment volumes are now trending above pre-COVID levels and exceeding those levels for most categories like casual wear, small appliances, home decor, work from home essentials etc. In the last 12 months, Snapdeal says adding 20 Million new buyers and 75,000 MSMEs as new sellers and now has more than 500,000 registered sellers on its platform.