Mi India introduces ‘Store on wheels’ on a pilot basis

Country’s leading smartphone and smart TV brand Mi India has introduced ‘Mi Store on Wheels’ (MSoW),an innovative concept that brings exclusive retail experience to the heart of Bharat. According to a company release, Mi Store on wheels will operate out of a Van and travel across towns covering a set journey and ensure presence in all the popular weekly haats and markets along the way. The initiative will first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.

 Commenting on the initiative, Muralikrishnan B, COO, Mi India, said, “With Mi Store on Wheels, our aim is to increase our availability in the far corners of our nation and bring the best in class Mi Store showroom experience in areas that have limited access. We are proud to pilot this novel initiative with hopes of bringing quality shopping experience to all consumers. We are hopeful and   confident that MSoW will be a disruptor in changing the dynamics of the retail business in our rural markets. Following all the necessary hygiene and safety practices, while regulating crowds and maintaining social distance, MSoW outlets will be fully safe for consumers to visit.”

MSoW will have all the newly launched 9 series models from Redmi, the Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Other than smartphones, the store will also include products such as 32 inch and 43 inch Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers. In addition to this, to add to the customer delight, the moving store will also gather feedback from the customer on the products that customers want for the next time the MSoW arrives in their city.

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