Retail and telecom brands have outperformed most other categories and seen their brand value increase in the 2020 BrandZ™ Top 75 Most Valuable Indian Brands ranking, recently released by WPP and Kantar.
According to a formal release, retail sector in particular adjusted to the needs of shoppers restricted by lockdown measures. Reliance Retail (+102%, no. 25, $2.3 billion) was the fastest riser this year, up 30 places, with telecom brand Jio (no. 7, $6.9 billion) contributing to the overall success of the parent company. The largest retailer in India, Reliance Retail has invested in its digital commerce capabilities, comprising JioMart’s online B2C business and the kirana digitisation programme, with plans to digitise five million kirana stores by 2023.
Online retail brands, Flipkart (no. 8, +40%, $6.5 billion) and D-Mart (no. 16, +38%, $3.3 billion) also saw their brand value increase significantly, while instant food brand Maggi (no. 23, $2.5 billion) had one of the highest brand value growth figures (46%) this year.