Tablez, the leading organised retail group, launched the store of the acclaimed Spanish fashion brand — Desigual at DLF Avenue Mall, Delhi recently. The company is all set to activate the expansion plan of the international brand in India.
Desigual was introduced in India via an online space in December 2019 by Tablez in association with Myntra. Its first offline store was launched in August 2020 at Vegas Mall, Dwarka. Having received a fabulous response offline and from the popular e-comm portal since its inception in India, Tablez group unveiled yet another exclusive outlet of Desigual in the capital city at DLF Avenue Mall on 8th October 2020.
Commenting on the launch, Adeeb Ahamed, Managing Director, Tablez, said, “It gives us immense pleasure to bring the international fashion brand Desigual to India. We are positive that Desigual’s emphasis on a distinctive and individualistic fashion statement is in line with the city’s young adult population and its evolving aspirations. We hope Desigual’s colourful and original garments will enable them to tell their own personal stories, and express values like diversity and the freedom to be themselves.”
Desigual is characterised by the individuality and the unique character of its creations designed to authentically dress anyone who wants to be 100% themselves and express their most creative side. The brand is Mediterranean in spirit, and this is where the inspiration comes from, which is conveyed through the designs, stores, and communication.