Mobile gaming in India is on the upswing, driven by consumers staying at home amidst the pandemic-induced lockdown. As per a new CMR Report, The Next Gen Mobile Consumer, mobile gaming has increased among three in every five serious gamers, with four hours being average duration of increase since the lockdown began in India. Interestingly, in line with the increased time spent on mobile gaming, the study points out the shift from freemium to paid gaming apps. Interestingly, 15% of the gamers switched to paid mobile gaming apps during lockdown. Across the board, three in every five gamers believe that mobile gaming enabled them in overcoming social isolation during the lockdown period.
According to Prabhu Ram, Head-Industry Intelligence Group, CMR, “The growth of mobile gaming led by powerful smartphones, across price-points, and backed by reliable internet, is driving mobile gaming in India. Mobile gaming in India is driven by an array of gamer personas, ranging from the serious to the hyper-casual gamers. They differ from each other in terms of the time spent, the genres played, the places played at, and most importantly, their outlook to mobile gaming.”
As per the CMR study, Indians tend to play mobile games based on family and friend recommendations. On an average, Indians have seven games installed on their smartphones. Of these, there are atleast four games that they play regularly. Indians mostly play action / adventure games followed by first-person shooter game. ‘Call of Duty Mobile’ and ‘Garena Free Fire’ are popular first-person shooter games.
While COVID-19 has propelled the use of mobile as a way to work, learn and communicate, it is also providing consumers with some much-needed interactive and imaginative entertainment. Casual gamers indicated playing for ‘fun’ (47%), whereas serious gamers sought to ‘relieve stress’ (40%).
The “The Next-Gen Indian Mobile Gamer: A Consumer Survey Report” is based on an extensive survey conducted across eight cities of India, namely New Delhi, Mumbai, Kolkata, Bengaluru, Chennai and Hyderabad. The study covered 1124 mobile gamers in the age groups of 16 to 35.
The report is available at: http://cmrindia.com/shelf/the-next-gen-mobile-gamer/