Bata India shows signs of recovery

Footwear major Bata India announced results for the quarter ended 30 September 2020 which shows a marked improvement over the previous quarter performance. Revenue from operations for the quarter stood at Rs. 3679 million showcasing steady signs of a steady recovery after a dull first quarter. The net loss stood at Rs. 444 million, as against a loss of Rs. 1011 million in the previous quarter ended 30th June 2020 .

In a press release, the company maintained that since the opening up of the economy in June, it has continued its multiple measures to ensure customer safety, consumer relevant communication, product availability and drive channel expansion. All these have resulted in a consistent increase in footfalls across its retail outlets, along with growth seen via e-commerce platforms, expansion drive in smaller towns in Tier 3-5 and newly launched channels — Bata ChatShop and Bata Store-on-Wheels. However, the prevailing uncertainties continue to subdue the consumer demand for discretionary spends.

Sandeep Kataria, CEO — Bata India stated: “We moved from revival to revitalization phase of our strategy. In this quarter, as all the stores opened-up gradually, we continued keeping safety of our customers & employees in mind. We focused on scaling up our presence in online marketplaces with an expanded range, scaling our own channel and our new digital channels such as ’Bata ChatShop’, ‘Bata Home Delivery’ & ‘Bata Store-on-Wheels’mobile kiosk to reach out to a wider customer base.”

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