IIT Madras Wins 5th Edition of Samsung E.D.G.E. Program

India’s leading consumer electronics brand Samsung recently concluded the fifth edition of its pan-India campus program Samsung E.D.G.E., with over 5,200 of the brightest students from 20 top institutions across India participating.

Team The Secret Society from IIT Madras, comprising Guhan Narayanan, Mukund Khandelwal and Rishbha Jain emerged winners in the finale for presenting a customer-centric, innovative solution to reach out to potential consumers in a contact-less way in the new normal. The team Pravega from FMS Delhi came second followed by team Mafia from XLRI Jamshedpur.

This year, all rounds in the two-month long program were conducted virtually to ensure the safety of students and all Samsung employees. The competition, spread over three months, invited participation of students from diverse domains such as B. Tech, Masters of Business Administration and Masters of Design.

The virtual event was attended by  Ken Kang, President & CEO, Samsung SWA and other senior leaders of Samsung India. Mr. Kang congratulated all the participants and said that 2020 will be remembered for innovative thinking in challenging times, a testimony to the unwavering human spirit. He asked the students to continue pursuing their ideas and dreams.

 

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